Collaborators: Aditi Gurung, Alice Barsottini, Nilab Follad


“Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit.”

The Brief

Sephora, which is a makeup brand in Paris, is asking CSM to collaborate on the ongoing process of research, conception and design development of a new experimental retail store that will be built in 2016.


Phygital Funfair aims to integrate social network moments in the store in order to create a sense of “community”.

A space full of movement and energy, that in time can become a social hub for all Sephora lovers. Find all the latest trends, make up inspirations and  memorable experiences at Sephora’s store.

Smaller Carousel seats-TOP

Carousel seats-TOP

flexibility flexibility

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