Student competition  Award: 1st place
Collaborators: Aditi Gurung, Alice Barsottini, Nilab Follad

“Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit.”


Sephora, which is a makeup brand in Paris, is asking CSM to collaborate on the ongoing process of research, conception and design development of a new experimental retail store that will be built in 2016.


‘Phygital’ – Encouraging use of social network in store

‘Funfair’- Energetic environment

Phygital Funfair aims to integrate social network moments in the store in order to create a sense of “community”.

A space full of movement and energy, that in time can become a social hub for all Sephora lovers. Find all the latest trends, makeup inspirations and memorable experiences at Sephora’s store.

‘Carousel’- The function of carousel can be modified by the size of the store.

Sketch outside of carousel – Trendy products
selected by blogger or shop customers / On top of the ceiling: The circle screen project photos taken by in-store customers