Collaborate with Vittoria Lenzi, Sui Au, Shan Hsieh, Xiaorui Shi


The scope of this project is to produce an interior design concept for Yamamay’s stores(women underwear brand base in Italy) at airports. This concept will aim to translate the brand identity into a shopping environment, creating a distinctive store overarching identity and character while enabling the identification of different product lines within the store.

“Boudoir” Concept:

To engage with Yamamay brand identity and increase the position in the market among customers are our aims.

‘Yamamay Boudoir’ is a concept to celebrate the conversation with your own body in a woman’s private sitting room. The concept aims to combine the idea with spatial meaning and brand identity.

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