Student Competition, second prize

The scope of this project is to produce an interior design concept for Yamamay’s stores(women underwear brand based in Italy) at airports. This concept will aim to translate the brand identity into a shopping environment, creating a distinctive store overarching identity and character while enabling the identification of different product lines within the store.


boudoir (/ˈbdwɑːr/French: [bu.dwaʁ]) is a woman’s private sitting room or salon in a furnished accommodation usually between the dining room and the bedroom, but can also refer to a woman’s private bedroom. The term derives from the French verb bouder to sulk or pout, or boudeur sulk or sulking, and originally was a room for sulking in, to put away or withdraw to.[1]

“Boudoir” Concept:

To engage with Yamamay brand identity and increase the position in the market among customers are our aims.

‘Yamamay Boudoir’ is a concept to celebrate the conversation with your own body in a woman’s private sitting room. The concept aims to combine the idea with spatial meaning and brand identity.

3D rendering, medium size store in airport

Collaborate with Vittoria Lenzi, Sui Au, Shan Hsieh, Xiaorui Shi


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